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About us
DrinkUp – JA Student Company
The goal of JA Czech is to prepare young people for the real world of business and work, while developing their creativity, critical thinking, and problem-solving skills.
Our student company focuses on distributing eco-friendly bottles with original designs.
We are hardworking and passionate about what we do, constantly looking for new ways to improve our products and services.
We are a group of young and enthusiastic individuals who decided to combine innovation with sustainability.
Our bottles are made from high-quality recycled materials that protect nature and ensure long product life. With every purchased bottle, customers receive access to a special app that helps track hydration and encourages regular water intake.
We believe that a healthy lifestyle and environmental responsibility go hand in hand.
Our company is the perfect combination of innovation, ecology, and modern technology—bringing value not only to our customers but also to the planet.
Our team
Our achievements
JA EXPO in Prague
At JA EXPO 2025 in Prague, we showed that we really mean business — and we brought home not one, but two awards:
🥇 1st place for Best E-commerce
🥈 2nd place for Best Exhibitor
Thanks to our win in e-commerce, we unexpectedly “knocked out” one of the competing companies from the National Finals! There was an amazing energy and atmosphere throughout the day. Our app and whole team were firing on all cylinders, and the jury recognized it. We're proud of what we’ve achieved! Big thank you to everyone who supports us, to the JA Alumni Czech team for their care, and to JA Czech for letting us be a part of it all
Future Entrepreneurs fair in Hradec Králové
Our company participated in our first fair in Hradec Králové, where we had the opportunity to present our projects. It was a great chance to showcase what we’ve been working on and to meet new people. The biggest joy for us came from the awards we received. Our company was recognized as the Best Student Company, and we also took third place for Best Business Product. This success is a huge motivation for us. The recognition inspires us to continue our work and further develop our DrinkUp project. We are determined to use the experience we gained and take our company to the next level in order to achieve even greater success.
TOP Logo Competition
We are proud to say that our student company, DrinkUp, shined in the TOP Logo competition! Among the best student companies from the Liberec Region, we succeeded and won first place. Our logo and the professionally crafted promo video impressed the jury with their originality, simplicity, and connection to our main goal – promoting healthy hydration. Thanks to this, we advanced to the national finals in Prague. The final round took place at the McCann Prague agency, where we presented our brand among the top student companies from across the country. The competition was intense, and even though we didn’t place in the final rankings, it was an incredible experience for us! We took away valuable advice from marketing professionals and gained new motivation to keep pushing DrinkUp forward.
